Ticketmaster State of Play
A research report dedicated to sport in the UK
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State of Play is an annual in-depth research report by Ticketmaster, in 2018 dedicated to sports in the UK – namely football, cricket and rugby (union). Polling a national representative sample of 12,000 people, the report reveals insights on fan behaviour, attendance motivators / barriers, attitude to women’s sports and much more.
The design plays homage to the sentiments of ambition and achievement, and to the pursuit and celebration of victory, through a dominant use of gold – a thick gold card for the cover, thin gold paper for the dividers, gold ink for charts, captions and pull-out statements – which creates graphic impact, pace, and a play in materiality.
Designed with Susanna Fopolli
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Number design by Rick Banks, drawing inspiration from iconic player’s numbers across football, cricket and rugby.
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Each chapter opens with a bold and characterful bespoke number.
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The restrained black and white colour palette lets the gold shine through.
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A series of A2 posters revealing each sport’s field.
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The launch was marked with a breakfast event hosted by sports broadcaster Matt Barbet.